For The Love Of Email

Email is tops and direct mail is second. Few people prefer apps and the phone, a UK survey finds.
Maybe it’s GDPR and the recent privacy scandals. But consumers prefer the trusted old channels when receiving direct marketing communications. A survey by the UK DMA shows that 73% cite email as their first or second choice, and that 90% place it in their top four. The second most popular channel — selected by 41% — is the post (i.e., direct mail).